Course Description

This SEO certification course gives you an in-depth understanding & advanced knowledge of all the essential methods of SEO strategies and activities. This Specialized SEO course will teach you to optimize website content, blogs, articles and even forum articles for the best possible search engine ranking.

You will be learning the theory behind Google search & other search engine algorithms; you’ll also build practical, digital & real-world skills that you can apply to varied career fields including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.

What you’ll learn

• What Is SEO? How SEO Works
• What Is Technical SEO
• The importance of Keyword Research?
• Content Planning With Keywords
• What is On-Page SEO?
• On page Vs. Off-Page Optimization
• Introduction to Backlinks: Why is it important for SEO?
• What falls under Negative SEO
• What is local SEO and why is it important
• YouTube SEO Ranking Factors

Requirements

All the undergraduates, graduates and even postgraduates are welcome.