Course Description

In the ever-evolving marketing industry, it has become essentially important for every business to integrate digital marketing efforts into its overall marketing strategy. Digital Marketing not only helps you in positioning or marketing your brand, but it also helps in creating a massive audience as well as a community for your brand as a whole.

Students in this course will explore the planning, development, production and implementation of digital marketing methods including, but not limited to, email marketing, web-based marketing, social media campaigns, online advertising, and social media. The curriculum will guide you better to measure & evaluate the effectiveness of digital marketing campaigns that are designed to improve the experience of the consumer.

What you’ll learn:

• Fundamentals of marketing: the journey from Traditional Marketing to Digital Marketing
• How customer behavior is different in varied digital domains?
• The strategic flow of marketing activities & marketing campaigns.
• How does PPC, PPC, CPM & CPA work and what are the basics of it?
• Email and social media advertising strategies as well as their execution
• Key KPIs, branding & budgeting.
• What are the data requirements for different platforms?
• How do you integrate offline activities with online methods?
• Identifying and profiling competitors based on different attributes
• What is the prime role of digital marketers?

Requirements

All the undergraduates, graduates and even postgraduates are welcome.