‘Being Kind’ isn’t just a philosophy of life, but it’s a strategic requirement of businesses. This one simple vision can simply multiply your business growth & ROIs. And, it’s not that very difficult either.
I am sharing this based on my personal experience and learning.
I am not referring to ‘being kind’ by working hard for clients. Working hard and doing our best is a part of the job. Neither I am indicating towards occasional greetings, nor am I suggesting promotional reminders to the clients and customers. I am simply talking about really being kind to them.
Like, really caring about the brand and business growth of your client, understanding not just their vision but also emotions behind their business, working little extra than the scope of work, and much more to ensure that you drive your client’s growth and walk with them in their journey of success.
Yes! Clients & customers do give a hard time to service providers many times, which can be harsh and disheartening at times; but how about we take that as a challenge instead, like really believing it to be a new challenge every time to push ourselves more, not for them, but for our own growth. That might help us find a solution for our clients, and will surely show us new horizons of potential for ourselves. And this is an additional benefit of being kind.
Being kind has helped me retain old clients, have recurring clients, and onboard new clients regularly, because I just followed the concept of reciprocity. (Thanks to God).
Let me explain this a little more:
Reciprocity isn’t just about being nice or sweet coating things; it’s a powerful tool in business.
Think of it as a secret ingredient to boost your connections and your bottom line.
Research shows that when waiters give customers a piece of candy, tips rose by 3%. Whereas when waiters started giving customers 2 pieces of candies, tips rose by 15%
That’s not just about sweets; it’s about the principle and idea at play.
What does this mean for you or your business?
It’s a nudge to go beyond the ordinary and do something out-of-the-box. Adding that extra touch, going that extra step—whether it’s a surprise bonus, exceptional service, or unexpected value—can skyrocket your results.
It’s not just about doing more; it’s about creating a memorable experience that customers truly appreciate and feel great about.
So, imagine how you can incorporate this principle into your business.
Here are a few suggestions:
– Surprise Bonuses: Offer unexpected perks or bonuses.
– Exceptional Service: Go above and beyond in your service.
– Added Value: Provide additional value without being asked.
– Personal Touch: Remember names, preferences, & details about your customers.
Small gestures could lead to big impacts, making your customers happier and your business more successful.
How would you suggest including reciprocity in your business? Would you prefer to be kind in business?
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